About Trade Call Pros
A contractor-built growth system paired with enterprise-level campaign execution.
The origin
Joshua Martin built the first version for his own flooring business after getting tired of agencies that did not understand contractor economics, shared-lead price wars, or what happens when the calendar goes quiet.
Two sides of the same system
Joshua Martin brings the lived experience of operating a trade business. Louis Naylor brings published experience managing $20M+ in ad spend for 8-figure brands. Together, they connect practical contractor needs with disciplined full-funnel execution.
Operating principles
Leads are delivered to one contractor rather than sold into a shared marketplace.
Trade Call Pros will not work with direct competitors in the same service type and 50-mile area.
Acquisition, retargeting, nurture, and booking work as one connected system.
The free audit starts with what is happening now, where the funnel leaks, and what can be improved.
The best partnerships start with a clear fit on both sides.
The usual approach
Businesses looking for a shared lead list, a one-off ad, or a hands-off substitute for answering and closing qualified calls.
The Trade Call Pros system
Established home-service contractors ready for exclusive opportunities and a repeatable system that keeps crews busy.
The free audit is a direct conversation about your current funnel, market, and goals.
